Your career is worth more than your master.
One recording is not your biggest asset. Your ability to repeat hits is.
With a proven track record in the music industry, I am dedicated to elevating artistic vision to the highest technical and commercial standards. I am an RIAA Multi-Platinum producer, audio engineer and Recording Academy member. Through the executive direction of VIP Music Records, Tycoon Republic, Secret Hit and The Moreira Organization, I coordinate top-tier productions between New York and Latin America, developing hit records at the forefront of the global music market.
I’m an entrepreneur who learned the music business from the inside — an executive producer who takes part in every creation.
I grew up in El Palmar fixing my neighbors’ bicycles. At 17 I turned one Nintendo into a rental business with more than three TVs and consoles.
Three-time Carta Joven fellow (Spanish Cooperation), Friedrich Naumann Foundation program at the University of Giessen, OAS young entrepreneurs fellow in Washington and member of the IDB’s young leaders.
I moved to New York and started in marketing. A real estate entrepreneur asked me to handle Soulja Boy’s marketing — that is how I learned the music business.
Together we made “We Made It”, the record that put Soulja Boy back in the spotlight — and my first platinum plaque.
After many unanswered emails, Juan Magán was the first big Latin artist to open the door. A DM to Flow La Movie opened the industry: from the “AM” music video with Nio García to dozens of placements.
Four companies, studios in five cities, 2.5B+ streams across my collaborations, a voting seat at the Recording Academy — and a book to share what I learned.
One recording is not your biggest asset. Your ability to repeat hits is.
No manager, label or producer can want your success more than you do.
Sometimes giving up a piece today is what lets you multiply tomorrow.
A good deal is one where both sides take risk to build something long-term. If the other side only protects itself, walk away.
A shelved artist loses the one thing you can’t get back: time.
A virtual session with me to look at where your career is today and what is holding it back.
Everything an independent artist needs to have 100% covered — free.
The name behind the music: producer, songwriter and executive.
Record label based in New York, distributed through ADA (Warner Music Group).
American record label dedicated exclusively to hip-hop, now expanding into the Latin market.
Creative house for production and songwriting, developing records for artists across the Americas.
T.M.O — the holding company for the music catalog.
Productions coordinated between New York, Miami and Latin America.
New York
Florida
Colombia
Caribbean
Mexico
…and many more.
Published author and contributor to HuffPost, Forbes México and the World Economic Forum, writing about entrepreneurship and the music business.
No One Can Make You Successful — The Will to Succeed Comes From Within
A book of principles on entrepreneurship and mindset. Every chapter is one lesson — with a story that proves it and concrete actions for you to take.
Thoughts on music, business and entrepreneurship.
Production, co-production, music videos, marketing development or press.